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It would be very useful to "split" journey paths starting from an evaluation of a customer information (stored on Dynamics and on Customer insight). For example: "one a new prospect arrives, I wait two days and after that if it is not a customer, send an email communication".
This actually is not possible because trigger just work on "comunication events" and not on customer information, that could be easily done because customer data are already synced with customer insights.

STATUS DETAILS
Completed
Ideas Administrator

Real-time marketing journeys have a concept of an attribute branch that lets you check a contacts attribute and create branches in the journey. See Real-time marketing journey tile reference (Dynamics 365 Marketing) | Microsoft Docs

Comments

A

It is a must have for powerful marketing automation!

Category: Customer Journey Design

A

Great idea! 👌
In addition it would be great if you can adjust values based on a certain behaviour.
For instance, give a lead a tag "product X" if they visit a certain product page. Or add leadscore with 10 points.

Second, the possibility to add somebody into a certain list, for instance if a client does not respond on 3 emails then put him on a new list called "inactive campaign X"

If this features are implemented then you can build very advanced journeys.
Vote up!☝️☝️☝️

Category: Customer Journey Design

A

The ability to branch a journey based on D365 data stored in the system would go a long way for usability over having to create multiple segments and journeys for similar results. Most MAPs have this.

Also, the ability to branch a journey based on the form input data from a prior step in the journey itself. Like "If they answered Yes on form 1 then...."

Category: Customer Journey Design

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absolutely needed

Category: Customer Journey Design

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ClickDimensions allows this and it's very useful to evaluate a datapoint on the record and proceed in different directions based on the value.

Category: Customer Journey Design