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Currently contacts cannot switch between swim lanes in a customer journey so its basically like having 3 separate customer journeys on one page. It means you often have to duplicate what you have built to craft slightly different journeys in the middle for each lane. Ideally we would be able to split and rejoin a swim lane when certain conditions are met - rather than rebuilding the same thing multiple times.

Currently swim lanes are kind of useless!
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A

Split do exists in outbound, but not in realtime.

The split would be usefull to measure the efficiency of campaign : a pourcentage will recieve an email, the rest will not. So we can measure the real efficiency of our email.


And yes re-join would be usefull !

Category: Customer Journey Design