It would great to be able to map in custom data to emails and other activities in the Customer Journey. Allow for Customer journey to be triggered on contact related entity, where you can bring the data from this related entity into the customer journey and use this in your communication. This would let you trigger an email send based off of a customer purchase (order) and then bring order information into the email. Ideally this would be supported both for Entities and triggers in CRM, but also be supported through API
Comments
Actually it should be a basic functionality the possibility to set trigger conditions on Contact fields or contact related entities field
Category: Customer Journey Design
Administrator on 10/29/2021 2:00:14 AM
With real-time marketing and event based journeys you can create event triggers and pass in the context to a journey as well as use that context for personalization. See Create an event-based journey (Dynamics 365 Marketing) | Microsoft Docs and Personalize content (Dynamics 365 Marketing) | Microsoft Docs