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The CRM record email fields date back to the times when you might have had only one or two email addresses, no linkedin, no facebook, ect.
In our case we may have a specific consent in regards to the linkedin email address (often this is the private @hotmail.com address) but any other consents or restrictions in regards of the business address (@contoso.com) . Therefore, it may make sense to manage consent not by person, lead but by email address.
Which again would lead to a scenario where you could add several email addresses to a contact, account or lead with some origin of address (e.g LinkedIN), Allow /do not allow for some specific defined actions (as per GDPR you are only allowed to use an email address within the context from the collection of that email address ... including timestamp). Activate or deactivate mechanism such email addresses (in combination with some status reasons --> why deactivated).
Much of that would vote for an entity called email addresses instead of just 3 fields.
In our case we may have a specific consent in regards to the linkedin email address (often this is the private @hotmail.com address) but any other consents or restrictions in regards of the business address (@contoso.com) . Therefore, it may make sense to manage consent not by person, lead but by email address.
Which again would lead to a scenario where you could add several email addresses to a contact, account or lead with some origin of address (e.g LinkedIN), Allow /do not allow for some specific defined actions (as per GDPR you are only allowed to use an email address within the context from the collection of that email address ... including timestamp). Activate or deactivate mechanism such email addresses (in combination with some status reasons --> why deactivated).
Much of that would vote for an entity called email addresses instead of just 3 fields.
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Comments
@Administrator:
This raises quite some questions...
- Could you please explain how that interacts with the consent level approach on contact level?
- Is there a standard process aliigning the values between outbound marketing and real-time marketing?
- Or does the contact need to give separate consents (which would be hard to explain to a contact)?
Category: Consent and Compliance
Administrator on 2/14/2023 12:36:51 AM
Thank you for your feedback. We have released this feature as part of real-time marketing. You can find more information about per-email address consent here: Manage consent for email and text messages in real-time marketing (Dynamics 365 Marketing) | Microsoft Learn Sincerely, Kevin Woley, Microsoft