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Suggested by Stephani Nicole – Backlog 

Several companies want the ability to communicate to Leads who are not associated with Contacts. Today, you cannot create a segment with leads, you cannot use a Marketing List in a Journey with leads because it only allows subscription lists (which must be contacts). Business Case: Use a Simple Email Journey for Leads (not associated with contacts).

Status Details

Leads will be supported in the new functionality coming on the next major release
Comments (8)
  • Andreas Seitz
    Tue, 02 Jun 2020 00:49:26 GMT
    Also very important for accounts, like the legacy marketing lists.
  • Vishnu Marri
    Thu, 16 Jul 2020 23:28:43 GMT
    Yes, We are facing the same issue, We want to create segments for Leads and Accounts, But it only allows for contacts.
  • Dave Espenschied
    Thu, 19 Nov 2020 23:03:37 GMT
    This is a very important feature/need. The Marketing module is fantastic, but segmentation feels like a step backward when compared to the legacy marketing lists which allows users to target the Account, Contact, and Lead. The workaround using workflows/process to create 'marketing-only' contacts for leads is less than ideal. https://docs.microsoft.com/en-us/dynamics365/marketing/market-to-leads
  • Caroline Liang
    Mon, 23 Nov 2020 08:55:32 GMT
    Agree. We are facing the same issue, We want to create segments for Leads and Accounts, But it only allows for contacts.
  • Nate Vigil
    Tue, 01 Dec 2020 13:14:29 GMT
    This is a mission-critical issue for my organization. The tool is very limited if I can't create segments for Leads and Accounts.
  • Dave Espenschied
    Tue, 02 Mar 2021 17:01:17 GMT
    @administrator: You mentioned that this feature will be available in the "next major release." Is that 2021 Wave 1?
  • Walter Fawcett
    Wed, 15 Feb 2023 16:35:39 GMT

    The latest status says that it is planned for 2021 Wave 2 ... it is now 2023 .... so what is the latest on this?

  • Teng Teng TAN
    Thu, 22 Jun 2023 09:45:55 GMT

    We are facing the same issue, wanted to create segments for Leads but cannot. Also, cannot use a Marketing List in a Customer Journey with Leads.

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