The new real-time web interaction tracking in Customer Insights—Journeys is an important improvement. However, some key features are needed to maximize its potential and effectively use the collected data.

Proposed Enhancements:

1. Traffic Visibility: Provide a dedicated area within Customer Insights—Journeys to view website traffic data, including page visits and clicks, independent of trigger activation. This will allow for a broader understanding of user behavior and website performance.
2. Segmentation Capabilities: Enable the creation of segments based on website visits and clicks. This allows marketers to target specific user groups based on online behavior, leading to more personalized and effective campaigns.
3. Lead Scoring Integration: Incorporate website visits and clicks into lead scoring models. Assign points based on specific pages visited, or links clicked, allowing for more accurate lead qualification and prioritization.
4. Timeline Visibility: Display website visits and clicks on the Contact and Lead timelines. This provides a comprehensive view of user interactions, enriching the customer journey and enabling more informed decision-making.