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Our clients have daily recurring events. They offer tours throughout the day.

One example:
Tour slots available (30 minute increments)
* Monday between 8 AM-12 PM and 2 PM - 4 PM
* Tuesday between 9 AM - 10 AM and 1 PM - 3 PM
* Wednesday between 8:30 AM - 3:30 PM
* Saturday between 7 AM - 11 AM and 4 PM - 7 PM

These tours/events happen on those days/times on a recurring basis. It is not realistic to set up a journey for each event. It is also not optimal to use Flow to generate communications. The expectation is to have emails (or even text) to be able to be part of the customer journey and be able to be sent based on the unique event date.

Continuing from the example above:
Contact who has registered for the tour would receive an email confirmation for their Monday 9 AM tour two days before that tour date. The contact would get a thank you for touring and do you have any unanswered questions one day following that tour date.

Since the actual dates and times would vary we need the journey to take that into account.

We also need to be able to have those details unique to that event to be passed into the email template. Our contact who registered for the Monday tour should have those event details in their communication and not the details for a Tuesday event two weeks down the road.

Our need is to have the unique event details/attributes be able to be displayed in a default email template AND to have the timing of the communication based on the unique event date. (It would be great if this would work for SMS, etc. as well)

I know that there is currently a limitation that a contact can only go through a journey one time. I believe that in the 2021 Wave 1 there will be an option in the customer journey orchestrator to allow a contact to go through a journey more than once.

I have not heard of a solution to passing unique event details into the email content OR the ability for communications to be triggered based on unique event dates.

This idea has been brought up in the community forum: (I'm sure it's in there under other threads as well)

https://community.dynamics.com/365/marketing/f/dynamics-365-for-marketing-forum/419331/using-event-attributes-in-a-registration-email/1149114#1149114

Thank you for your help,
Lynn
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Comments

L

Another forum post related to this concept: https://community.dynamics.com/crm/f/microsoft-dynamics-crm-forum/396554/customer-journey-marketing-emails-with-dynamic-event-data

Category: Customer Journey Design