Current Limitation:

The built-in Analytics dashboards for real-time journeys and email/channel performance do not allow filtering by contact-level attributes (e.g., Language, Country/Region, Industry, or custom fields). This makes it difficult to analyze engagement metrics (opens, clicks, conversions) for specific audience subsets without creating separate segments or exporting data.

Impact on Users:

• Operational inefficiency: Requires duplicating journeys or exporting data to Power BI for basic attribute-based analysis.
• Delayed insights: Marketers cannot quickly answer questions like “What is the click rate for contacts where Language = French?”
• Fragmented reporting: Workarounds lead to inconsistent and siloed analytics.

Proposed Enhancement:

Add attribute-based filtering to Analytics dashboards, allowing users to:

• Filter by standard and custom contact fields (e.g., Language, Region, Consent Source).
• Apply filters across all tiles and charts in Journey and Channel Analytics.
• Support multi-select and basic operators (equals, not equals, in list).
• Provide admin controls to manage which attributes appear in the filter panel.