Currently, when using a form published with the "Form capture" option, the system tracks only the number of submissions. It does not record visit metrics, which consistently display as zero in the Analytics tab. This creates a confusing user experience, as the visit metric is visible but non-functional—leading users to question whether their setup is incomplete or incorrect.

Incorporating visit metrics into form capture functionality is critical for optimizing user engagement, improving conversion rates, and enabling data-driven decision-making.

• By understanding the ratio of visits to submissions helps identify friction points in the form experience, allowing teams to make targeted improvements that enhance completion rates.
• Visit metrics provide valuable insights into form performance across campaigns, channels, and audience segments, supporting more accurate ROI analysis and strategic adjustments.