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The integration of Google Tag Manager (GTM) offers significant advantages, we can only find a few blog post by 1 or 2 Microsoft MVPs. As a consultant/partner, I lack the ability to utilize or test GTM directly.

Integrating our product with Google Tag Manager (GTM) would offer significant advantages for our users. Here's a breakdown of the key benefits:

  • Simplified Web Tracking
  • Competitive Alignment: Integrations like HubSpot's demonstrate the market demand for GTM compatibility. This integration would position our product more favorably among competitors.
  • Increased App Value: users could engage more with our Marketing App to view comprehensive data.
  • Enhanced Analytics: We could offer page view insights, time-on-page tracking, and other valuable metrics pulled from GTM.
  • This integration has the potential to streamline workflows, boost user satisfaction, and unlock more robust data analysis within our application.
  • Etc
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