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Links in emails should be tracked via UTM. Our links dont consist UTM tags what means we are not able to see them in google analytics. We want Dynamics for Markting to create an automatic UTM Generator or a posibility to automatically generate UTM

Category: Email Marketing
STATUS DETAILS
Under Review

Comments

UTM tracking capability is extreemely importnt if marketing team would liek to prove the ROI.

Category: Email Marketing

I think the best way to implement this feature, would be that you can specify the UTM parameters per Marketing Mail or in the Customer Journey (per linked Marketing Email)
1. A Marketing user should be able to define his UTM parameters automatically (because of a related campaign) or manually (website-url, Campaign Source, Campaign Medium, Campaign Name, Campaign Term, Campaign Content) (https://ga-dev-tools.appspot.com/campaign-url-builder/)
2. A Marketing user should be possible, when he has finished creating his mail, to get displayed in a dynamic field all the links which are used in the marketing email (e.g. Button: get all links in marketing email). Then the user should be able to unselect links, to which the UTM-parameters should be applied or not applied. (because e.g. it is not necessary to track the impressum-link to a campaign)

Category: Email Marketing

Ugh yes!! Because this is not a feature, we haven't been able to utilize email templates the way we want. We've been hardcoding the UTMs in the meantime, but this is not efficient and definitely not ideal.

Category: Email Marketing

The fact that this is not offered has left me feeling nauseous. I am terrified of having to try use a platform that hasn't bothered to cater for something as important and at the same time simple as UTMs.

Category: Email Marketing

Also see this thread: https://community.dynamics.com/365/marketing/f/768/t/302667

Category: Email Marketing