Problem / Background
Organizations operating under strict privacy and compliance frameworks—particularly within regulated industries—often need the ability to treat different types of tracking separately.
Today, a single global tracking toggle controls multiple tracking mechanisms:
- Email open tracking (pixel-based)
- Link click tracking
- Web tracking
- Form prefill
- UTM parameter appending
This creates a challenge:
If an organization determines that one of these mechanisms—such as email open tracking via pixels—does not meet their legal or consent requirements, they are forced to disable all tracking, even when the other tracking capabilities fully comply with their policies.
Requested Capability
Introduce independent feature switches that allow administrators to turn each tracking mechanism on or off individually:
- Email open tracking (hidden pixel)
- Link click tracking
- Web tracking
- Form prefill
- UTM parameter appending
Less frequently used or advanced toggles could be handled through OrgDBOrgSettings, minimizing UI complexity while still enabling expert configuration.
Why This Matters
- Compliance flexibility: Legal interpretations differ across industries, jurisdictions, and internal policies.
- Risk reduction: Organizations can disable only the tracking methods they deem non‑compliant instead of losing all tracking insights.
- Customer trust: Avoids overstepping consent boundaries by ensuring each tracking method is individually governed.
- Operational feasibility: Allows businesses to continue using permitted tracking mechanisms without compromise.
Impact
Granular tracking control strengthens Customer Insights – Journeys as a platform for privacy‑sensitive and highly regulated environments. Organizations gain the freedom to comply with their specific interpretations of consent while still leveraging valuable features that support marketing effectiveness and customer understanding.