Based on internal compliance validation, a Double Opt-In (DOI) is only required when a customer explicitly and voluntarily subscribes to commercial communications (e.g., newsletter opt-in or similar marketing consent).
From a business perspective, it is essential that all marketing forms (including general and campaign-specific forms) provide an optional mechanism to capture this consent for future commercial communication.
The expected system behavior is that DOI is triggered exclusively when this optional consent field is actively selected by the user.
Current limitation: DOI activation is currently configured at form level only (enabled/disabled), without support for conditional triggering based on specific consent fields or purposes captured within the form.
Resulting issue: Customers and new leads who submit forms for operational or transactional purposes (e.g., requesting an offer) may receive a DOI email even when no commercial consent was provided.
This behavior is not legally required and introduces unnecessary friction in the customer journey, including process delays and the potential blocking of legitimate business interactions.
Expected enhancement: DOI triggering should be conditional and tied explicitly to the presence of a selected commercial consent (e.g., newsletter subscription checkbox), rather than applied globally at form level.
