0

Please provide the One-Click-Unsubscribe link -- which is as of today automatically generated by CIJ for commercial emails and used f.e. in the email header -- as personalized context variable in the email editor so that it can be inserted by a user as part of the actual email content. As of today only the link to a preference center can be inserted as personalized variable in the email editor.


There are valid use-cases where having access to the one-click unsubscribe link would allow greater flexibility when designing email correspondence. When doing so companies need to address consent management regulatories leading to design decisions like


  • directly linking to the (external) preference center (where un-/subscribes to certain topics is possible)
  • adding both, a one-click unsubscribe link AND a preference center link
  • only providing a link for one-click unsubscribes for a certain email/consent topic


These use-cases are quite common nowadays and I expect a professional marketing email application like Customer Insights to provide the neccessary features to enable these.



STATUS DETAILS
New