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I would love to be able, to define on a customer journey level, if email deduplication is enabled or disabled.

While it makes perfect sense to have email deduplication enabled for email campaigns,
it might not make sense in processes that need to run continously and have been created as (longlasting) customer journeys.

E.g we built communication and deletion processes in regard to GDPR-compliant contact creation and storage as longlasting customer journeys. There it makes perfectly sense, to have email deduplication turned off.
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Currently if there are several leads with the same email address in a segment, a real-time journey will send multiple emails. The real-time journey builder should detect duplicate email addresses and prevent them from being sent.


e.g. 3 leads have the address admin@microsoft.com and they are all in my marketing segment. When I build a journey with an email send, the address admin@microsoft.com will receive 3 identical emails. This should not happen, duplicate email addresses should be detected at the journey level.

Category: Customer Journey Design