When using Microsoft Dynamics 365 Customer Insights – Journeys (CI-J) in enterprise environments, a major limitation becomes apparent:
No behavioral KPIs are available without valid tracking consent – not even in anonymized or aggregated form.
This currently affects:
- Open rates
- Click rates
- Bounce data
- Unsubscribe metrics
These key performance indicators are completely unavailable – both in the CI-J interface and in Azure Blob Storage exports – unless the contact has explicitly consented to behavioral tracking.
In contrast to other platforms (e.g., Salesforce, Adobe, Mailchimp), CI-J does not provide even basic aggregated metrics when no consent is present. Competing tools typically allow non-identifiable summary statistics (e.g., “30% open rate”) that help drive optimization without compromising individual privacy.
Real-world impact:
- No visibility into email performance with low consent coverage
- No A/B testing, benchmarking, or optimization possible
- Reduced confidence and buy-in from business stakeholders
- Increased operational effort and limited acceptance by marketing teams
For enterprise-scale operations with complex data privacy landscapes and large recipient volumes, this is a significant blocker to effective campaign management.
Suggested improvement:
Introduce anonymized, aggregate-level reporting independent of tracking consent, such as:
- Consent-free metrics without any personal identifiers (e.g., “X opens, Y clicks”)
- Strict separation from personally identifiable tracking data
- Optional opt-in toggle or admin-level configuration respecting privacy policies
Goal:
Enable privacy-compliant, high-level campaign performance insights that help marketing teams assess and improve engagement – even when consent rates are low. This supports compliance without sacrificing transparency or efficiency.