When using Microsoft Dynamics 365 Customer Insights – Journeys (CI-J) in enterprise environments, a major limitation becomes apparent:

No behavioral KPIs are available without valid tracking consent – not even in anonymized or aggregated form.

This currently affects:

• Open rates
• Click rates
• Bounce data
• Unsubscribe metrics

These key performance indicators are completely unavailable – both in the CI-J interface and in Azure Blob Storage exports – unless the contact has explicitly consented to behavioral tracking.

In contrast to other platforms (e.g., Salesforce, Adobe, Mailchimp), CI-J does not provide even basic aggregated metrics when no consent is present. Competing tools typically allow non-identifiable summary statistics (e.g., “30% open rate”) that help drive optimization without compromising individual privacy.

Real-world impact:

• No visibility into email performance with low consent coverage
• No A/B testing, benchmarking, or optimization possible
• Reduced confidence and buy-in from business stakeholders
• Increased operational effort and limited acceptance by marketing teams

For enterprise-scale operations with complex data privacy landscapes and large recipient volumes, this is a significant blocker to effective campaign management.

Suggested improvement:

Introduce anonymized, aggregate-level reporting independent of tracking consent, such as:

• Consent-free metrics without any personal identifiers (e.g., “X opens, Y clicks”)
• Strict separation from personally identifiable tracking data
• Optional opt-in toggle or admin-level configuration respecting privacy policies

Goal:

Enable privacy-compliant, high-level campaign performance insights that help marketing teams assess and improve engagement – even when consent rates are low. This supports compliance without sacrificing transparency or efficiency.