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I would like to suggest to introduce the possibility to split a customer journey based on Contacts' fields. For example: I create a segment of contacts who registered to my newsletter and then I send them a welcome email. Then, I would like to personalize the next email based on a contacts' field, for example Country equals Italy or Country equals Germany and split the journey based on that: of the initial segment, contacts coming from Italy will take one path and contacts coming from Germany will take the other path, receiving different emails. Other marketing automation platforms have this option, and I think this could improve the quality of Dynamics' customer journeys.
STATUS DETAILS
Under Review
Administrator on 7/11/2023 1:39:48 AM
Hello,
This should be something you can do today using the attribute branch tile in a real-time journey - within that tile, you can select to "Make condition on attribute" and then choose any attributes you'd like to create new branches in the journey. Is there anything missing from this functionality that you were expecting?
I've marked this as "Under Review" for now while we evaluate if there's anything missing from what you're asking for.
Sincerely, PM, Microsoft