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Improve the AB Split functionality to ensure the segment splits to the proportions set in the customer journey design. For example, you can select 50/50 split but it won't split 50/50 - it could be 30/70 or any random ratio depending on how the journey and segments compute etc. If the segment is too small, enhance functionality to embed a minimum test size.


This is a major functionality gap between many off the shelf email marketing software platforms.


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I agree, having a 50/50 split work across multiple ranges of sample size would greatly benefit our process of testing small scale journeys vs larger scale live journeys

Category: Customer Journey Design