Scoring is currently limited to Leads, but not all organisations work exclusively with Leads, particularly in account‑based or B2B environments, where engagement often happens directly at the Contact level. Many key behaviours occur after someone becomes a Contact, yet these cannot be scored or used for scoring unless the Contact is identified as a Parent Contact of a Lead.

Introducing Contact scoring would provide continuous visibility into engagement, help identify high‑intent Contacts, and ensure consistent prioritisation across the full customer lifecycle.