Hi team,

It's very frustrating that if we want to send an email to clients from different industries or markets and want to apply dynamic content to personalise the client experience based on their requirements that we have to insert blocks of html code before and after the blocks we want to be dynamic.

Every other system i've used has a button or widget of sorts that lets you simply select the attribute or field that you would like that content to be displayed for. We are marketers, not coders. Basic html is one thing but inserting and manipulating code from scratch is impractical and greatly increases the risk of human error and content not displaying correctly.

This process is way too inefficient. Please make it easier to use dynamic content.
Category: Personalization
2022 Release Wave 1
Ideas Administrator

We are ready to release this feature and need your feedback to make sure it meets your needs.

Conditional content that let you create dynamic content without any HTML coding are in preview currently (since May 2022 release). Please try it out and let us know what you think.

Preview: How to use conditional content (Dynamics 365 Marketing) | Microsoft Docs


PM, Dynamics 365 Marketing



I agree completely that this should be built for marketers — not coders! We use dynamic content and a built in menu where you select rules, rather than HTML code, would be so helpful and much more intuitive.

Category: Personalization