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Per a response we received from a support ticket, product kits are not currently allowed on the eCommerce site and are only allowed in POS. This support should extend beyond POS to eCommerce.
STATUS DETAILS
Declined

Administrator on 10/21/2022 8:39:19 PM
Thanks for the idea. This is an duplicate of the below idea, so I am closing this idea.
https://experience.dynamics.com/ideas/idea/?ideaid=8fb2c388-224a-ed11-97b0-0003ff45d48e
-Shalabh Jain
Dynamics 365 Commerce