In order to provide more appealing checkout options to our consumers, and leveraging the Amazon.com presence and penetration, we would like to propose the standard integration of Amazon Pay within Microsoft Commerce. Key motivators:

1. activation of Amazon customers (100 million prime customers transacting in +170 countries)
2. fast and easy checkout, minimizing cart abandonment (cart abandonment rates average 67.57%, with 34% of customers citing forced account creation as a key reason for site abandonment)
3. Minimize costs for payment providers
4. Help improve sales due to Amazon name recognition