(1) The lead-scoring functionality requires that leads are associated with parent contacts or accounts. Here, interactions and scores can only be generated when there is a direct association between the two.
(2) Segments can only incorporate contacts, not leads or accounts.
The combination of these prerequisites can in many cases render a trade-off for Dynamics Marketing users. For instance, if a company needs to gather specific information on customer interactions with outbound marketing initiatives – without the utilization of leads and lead-scoring models. Currently, there is no apparent existing functionality for utilizing scoring models without establishing a lead per contact or account.
Therefore, a desire exists for functionality that supports the application of numerical value to contacts – a contact scoring model. The values should be based on interactions (or lack thereof) to marketing activities. It should allow Dynamics Marketing users to define which activities that render higher (or lower) scores, and facilitate an interaction-based scoring model. A scoring model on the contact levels contributes to increased customer insights in the Dynamics marketing application.
Comments
I know the original post is fairly old, but I agree entirely with this. We need a way to score contacts as they interact with marketing efforts (email link clicks, webinar registrations, etc) to determine when they turn into a lead.
Category: Analytics and Insights
Completely agree with this idea. Even if you could roll up your lead scores into the contact would be great. Just short of creating one very large flow that triggers per marketing interaction (not possible at the moment because marketing interaction isn't queryable) it isn't possible to score a contact on how switched on they are.
Category: Analytics and Insights
We are also looking for one at contact level, all marketing teams of our customers deal with contacts, they nurture them through customer journeys before they turn to leads.As of now there is no Contact scoring model in microsoft marketing that helps the marketers to give a score to the contacts that are interacting with their emails/social/forms or any. All other marketing tools provide this basic functionality, if microsoft can bring up this feature it will help the marketers lot.
Category: Analytics and Insights