135

Hi there,


One of the most useful features for our organisation is adding multiple segments to a journey. The following is a list of benefits that we can think of, but there may be others:


  1. Insights based on each segment, rather than one combined list of stakeholder groups (we currently have a PowerBI report that does this for us to track engagement).
  2. Reducing the need to create duplicate journeys.
  3. Eliminate the need to create additional segments to group all the segments together.
  4. Having smaller targeted segments means marketing users can build journey recipients in a more targeted way, rather than having several different segment combinations based on different journey requirements.


'Outbound marketing' has this capability, so moving to the newer 'Real-time marketing' journeys is not an option until this feature is migrated.

STATUS DETAILS
Under Review
Ideas Administrator

Thank you for your feedback. Currently this is not on our roadmap, but we are tracking it, and with more feedback and support from the community we may consider it in the future.

Sincerely,

Jenna
PM, Microsoft

Comments

M

We have to use OBM segments in a RTM journey because we cannot include nested segments within a RTM segment! Simplifying options to include nested RTM segments in a RTM journey is a step backwards. What more convincing do you need than the many comments on this suggestion that started a year ago and still maintains popularity?This feature is needed by many customers to reduce the technical complexities of segmentationWithout this functionality, we are unable to utilize Realtime Marketing for internal email campaignsThis is a critical and extremely useful functionality. It's a pity that it isn't currently provided in real-time marketing.This is critical functionality for usThis is critical functionality. It will enable marketing to work more effectively by reducing duplication and create the opportunity to create targeted and scalable campaigns.

Category: Customer Journey Design

M

Huge pain point for us. This needs to be resolved ASAP.

Category: Customer Journey Design

M

This is critical functionality. It will enable marketing to work more effectively by reducing duplication and create the opportunity to create targeted and scalable campaigns.

Category: Customer Journey Design

M

This is critical functionality for us

Category: Customer Journey Design

M

This is a critical and extremely useful functionality. It's a pity that it isn't currently provided in real-time marketing.

Category: Customer Journey Design

M

This is critical functionality!

Category: Customer Journey Design

M

We need this functionality!

Category: Customer Journey Design

M

Much needed functionality for our work.

Category: Customer Journey Design

M

Critical need for usage as an IC tool.

Category: Customer Journey Design

M

Without this functionality, we are unable to utilize Realtime Marketing for internal email campaigns. This is a critical requirement for a product that is being marketed as an "internal email solution".

Category: Customer Journey Design

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