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Hi there,
One of the most useful features for our organisation is adding multiple segments to a journey. The following is a list of benefits that we can think of, but there may be others:
- Insights based on each segment, rather than one combined list of stakeholder groups (we currently have a PowerBI report that does this for us to track engagement).
- Reducing the need to create duplicate journeys.
- Eliminate the need to create additional segments to group all the segments together.
- Having smaller targeted segments means marketing users can build journey recipients in a more targeted way, rather than having several different segment combinations based on different journey requirements.
'Outbound marketing' has this capability, so moving to the newer 'Real-time marketing' journeys is not an option until this feature is migrated.
STATUS DETAILS
Completed

Administrator on 5/22/2025 2:24:00 PM
This feature will be completely rolled out for all journey types (one time and repeating) in mid Feb. 2025.