Hi there,
One of the most useful features for our organisation is adding multiple segments to a journey. The following is a list of benefits that we can think of, but there may be others:
- Insights based on each segment, rather than one combined list of stakeholder groups (we currently have a PowerBI report that does this for us to track engagement).
- Reducing the need to create duplicate journeys.
- Eliminate the need to create additional segments to group all the segments together.
- Having smaller targeted segments means marketing users can build journey recipients in a more targeted way, rather than having several different segment combinations based on different journey requirements.
'Outbound marketing' has this capability, so moving to the newer 'Real-time marketing' journeys is not an option until this feature is migrated.
Comments
Please please please, this is sorely missing from outbound.
My team creates a lot of journeys and having to build single-use segments would be confusing and wasteful considering how easy it was in outbound to intersect modular segments in a journey
Category: Customer Journey Design
We are currently using outbound marketing. To address two different e-mail addresses from our contact records we need to create two separate Marketing Emails and then attach the (correct!) e-mails to the one Customer Journey.
If we could either add a second e-mail field in a Marketing Email (which seems impossible because of the Insights) or, alternatively, add multiple (i.e. more than two!!) segments to one Real-Time Journey, that would make life much easier for us.
Category: Customer Journey Design
This is really a useful feature in outbound marketing where multiple segment can be selected with or/and condition in the journey. This feature need to be implemented in Real Time Marketing.
Category: Customer Journey Design
We are new to D365 Marketing and this has been a pain point for us. We used ClickDimensions previously and it was very easy to use multiple Segments in an email send.
I am having to recreate all of our RT Segments in OB so that I can combine them. Would love to see the option to add multiple segments to a journey.
Category: Customer Journey Design
Administrator on 7/21/2023 11:54:17 PM
Thank you for your feedback. Currently this is not on our roadmap, but we are tracking it, and with more feedback and support from the community we may consider it in the future.
Sincerely,
Jenna
PM, Microsoft