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Hi there,


One of the most useful features for our organisation is adding multiple segments to a journey. The following is a list of benefits that we can think of, but there may be others:


  1. Insights based on each segment, rather than one combined list of stakeholder groups (we currently have a PowerBI report that does this for us to track engagement).
  2. Reducing the need to create duplicate journeys.
  3. Eliminate the need to create additional segments to group all the segments together.
  4. Having smaller targeted segments means marketing users can build journey recipients in a more targeted way, rather than having several different segment combinations based on different journey requirements.


'Outbound marketing' has this capability, so moving to the newer 'Real-time marketing' journeys is not an option until this feature is migrated.

Category: Journey Design
STATUS DETAILS
Completed
Ideas Administrator

This feature will be completely rolled out for all journey types (one time and repeating) in mid Feb. 2025.