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1. We have a dynamic segment in our customer journey with 150 contacts. Out of those, there are 100 contacts who have personal tracking set to ‘Yes’ and the remaining 50 contacts who have personal tracking set to ‘No’.
2. We send out emails to all the contacts in the segment. Let us assume that all the emails were delivered, all were opened and all the contacts clicked the links in the email too. The open and click are behavioral data.
3. Now the insights tab on the customer journey shows the data as follows:
• Sent = 150
• Delivered = 150
• Opened = 100
• Clicks = 100

As you see in the above scenario, the 50 opens and 50 clicks are ignored by the Marketing application because the personal tracking on those contacts was set to ‘No’. We do not want to see who opened or who clicked the link but at least the application should show the overall count of 150 opened and 150 clicked. Considering the strict GDPR compliances in Europe this scenario is really important for the customers. Apparently, other marketing products support this feature.
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