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Analytics on Customer Journeys and Marketing emails

Jai Veena on 7/17/2020 4:04:26 PM
When a Customer Journey is built and Marketing emails are sent out there is not way to track the conversions on the clicks and purchases embedded in the link for these emails. It will be great if Marketing application allows to retrieve this data and we could create Dashboard or even if this would be available.
Category: Analytics and Insights
STATUS DETAILS
Needs Votes

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RE: Analytics on Customer Journeys and Marketing emails

Brian Petzke on 2/16/2021 10:55:22 PM

This is a great idea. I think it's worth adding here that's it's not just about a particular email in question, but being able to compare separate emails. Finding common threads in what resonates for conversion is an extremely important part of email marketing.

Category: Analytics and Insights

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RE: Analytics on Customer Journeys and Marketing emails

V Hacer on 11/2/2020 12:07:18 AM

The email insights tab details does not say if that email (or the customer journey) generated a purchase order. Even the available Market Power BI templates show only generated / won opportunities, without showing the orders. B2C scenarios don't use opportunities, so it's important to track the conversion of an email or of a customer journey to an order by the end customer.

Category: Analytics and Insights

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RE: Analytics on Customer Journeys and Marketing emails

Saurabh Bhatia on 8/26/2020 1:18:54 AM

Could you elaborate more on what additional data points you are looking for?
The email insights tab should give you details on which in the email link was clicked etc -
https://docs.microsoft.com/en-us/dynamics365/marketing/insights#email-insights

Category: Analytics and Insights