Microsoft – Campaign/Journey ID Table Feature

Background:

My client is transitioning from Marketo to CI-J. In Marketo, a Program/Container model exists where all related campaign items (emails, forms, landing pages, events, etc.) are linked together under a single parent. This enables easy grouping, reporting, and comparison across campaigns.

Gap in CI-J:

In CI-J, assets (emails, forms, events, journeys, SMS, push, etc.) exist as separate entities without a unifying Campaign ID. This creates challenges for reporting, governance, and cross-asset analysis, particularly for enterprise-scale clients running multiple campaigns at once.

Proposed Solution – Campaign/Journey Table with Campaign/Journey ID:

• Create a Campaign/Journey record → automatically generates a unique Campaign/Journey ID.
• Assets link to Campaign → Emails, Forms, Event Registrations, Events, Journeys, SMS, Push, Custom Channels, Activities.
• Centralized Reporting at the Campaign level:
• Emails: Opens, Clicks, Opt-outs, Heatmaps, etc
• Forms: Submissions, Visits, Conversions, etc
• Event Registration: Submissions, Check-ins, Unregistered, Attendance, etc
• Events: Speakers, Sponsors, Payments, Goals, Event Type, Venue, Layout, Vendors, etc
• Journeys: All journeys linked to the campaign + analytics, etc
• Other Channels: Push, SMS, Custom Channels, and logged activities , etc
• Referrer URL: See where a contact came from (e.g., social link → registration), etc
• Comparisons between campaigns, including the ability to compare 2–6 events side by side

Business Benefits:

• Enables holistic campaign/journey reporting — one place to view multi-asset performance.
• Allows apples-to-apples comparisons between campaigns (e.g., 2–6 events).
• Simplifies governance by enforcing campaign alignment across assets.
• Replicates a familiar Marketo “container” concept, easing migration for enterprise clients.