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It would be very useful if we could analyse Click Heat Maps. We just migrated from Click Dimensions to Customer Insights - Journeys and we really experience the absence of Heat Maps as a big loss in terms of available options for email analysis. Just like Click Dimensions, Customer Insights - Journeys should offer Click Heat Maps to be able to see what content in your email was the most popular and what was the least. In the heat map, it should be possible for each link to show the Click to Open rate as well as the total number of clicks on that link in absolute numbers. This would be really helpful!

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I

I which we had a heatmap on each email in real-time journeys to detect which links has been clicked and not.

Category: Analytics and Insights