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In the new Journey Builder you can branch based on a specific value. This is now only limited to attributes of a Contact or the Event Trigger or whether or not someone is in a Segment. It would be nice to have other attributes as well. Think about attributes of related Leads, Event Registrations, etc. This can be managed with the Segment, but it would be nice to manage this within the Journey Builder.
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Hi Renee - Thank you for the note and apologies on the extremely delayed response here.Are you referencing the ability to branch on attributes based on an Entity Reference?If so - we are launching entity references soon and you should be able to branch on an attribute that is part of another entity (like related lead/contact). This will be part of the attribute list for the event trigger.
Category: Event Triggers