I was very impressed with this new app after hearing so much about it at the Dynamics User Group Summit. Sadly, it costs more per month than our marketing automation platform. That's a hard sell to prove value in something that just focuses on insights, versus something that actually executes all of our work. I'd love to see SMB pricing very soon. We wouldn't come close to using the number of profiles included, so scaled down, if you charge $500/month for 50k profiles, or even $250 for 20k profiles, I would jump on that fast!