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Here are several suggestions for enhancing the Real Time reporting & analytics available:


  1. Always Show the Report, Regardless of Interaction Numbers
  2. Regardless of whether an email has been sent to 1 Contact or 500 Contacts, the report should show data. Today, if the email was only delivered to a few Contacts, the report shows "There's not enough data to create a report."
  3. Increase Refresh Rate
  4. Today, Real Time Marketing reports get "refreshed every few hours". Outbound Marketing reports do not take this long. We would like to see faster refresh rates. It is kind of ironic that the new feature is called "Real Time" but reporting takes longer than Outbound.
  5. Provide Additional Reporting Data
  6. Today, Outbound Marketing has a large variety of insights available. Take for example an email. You have multiple tabs with multiple charts. In Real Time Marketing, an email has very little insight information available. You only get "Delivery trends". We would like to see as much data as Outbound provides if not more. Each type of asset should have its own report with tabs and charts like there is today.
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