Given the great advancements of Real Time Journeys - I question whether we want or need segments and subscription lists like they exist today in D365 Marketing. With a few minor tweaks to Journey tiles, we could avoid a lot of work in terms of training, creation, and maintenance.
Here is a suggestion for a new experience.
Eliminate segments & use Branching:
- Navigate to D365 Marketing > Real time marketing > Journeys
- Click New
- Choose 'Segment' based (but do not require a Segment selection)
- Populate the rest & click Create
- Use the Branch tile as the first step in these new 'Segment' based Journeys
- The branching details will identify the contacts or leads to be communicated to
Eliminate Subscription Lists & use option set:
6. On the tile where the e-mail is selected, add a new yes/no field that allows us to specify if our audience is allowed to subscribe or unsubscribe from this 'Topic'
a. If yes, we can select or create a 'Topic' for our audience to subscribe or unsubscribe to
b. The 'Topic' record can have additional fields like what audiences to show it to on the subscription page