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Given the great advancements of Real Time Journeys - I question whether we want or need segments and subscription lists like they exist today in D365 Marketing. With a few minor tweaks to Journey tiles, we could avoid a lot of work in terms of training, creation, and maintenance.


Here is a suggestion for a new experience.


Eliminate segments & use Branching:

  1. Navigate to D365 Marketing > Real time marketing > Journeys
  2. Click New
  3. Choose 'Segment' based (but do not require a Segment selection)
  4. Populate the rest & click Create
  5. Use the Branch tile as the first step in these new 'Segment' based Journeys
  6. The branching details will identify the contacts or leads to be communicated to


Eliminate Subscription Lists & use option set:

6. On the tile where the e-mail is selected, add a new yes/no field that allows us to specify if our audience is allowed to subscribe or unsubscribe from this 'Topic'

a. If yes, we can select or create a 'Topic' for our audience to subscribe or unsubscribe to

b. The 'Topic' record can have additional fields like what audiences to show it to on the subscription page



Category: Segmentation
STATUS DETAILS
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