3
Such a basic function in any world class MAP.
Current functionality artificially augments scores that include opens and clicks because tech sitting on email servers 'test' incoming mail by opening and clicking all links. Good luck figuring out what's legitimate opens/clicks and what's machine generated. Current solution? Remove opens and clicks from the lead score model. This is where I was CERTAIN that marketing customers were not involved in product design. This kicks the feet out from under any basic marketing lead score. To evaluate lead score now, we literally have to MANUALLY EVALUATE every single lead generated, reviewing their activity, time stamps of behavior relative to email delivery and eliminating contacts with opens and clicks generated 'near' the delivery time. RUKM? Good luck getting to anything approaching credible when you hand MQLs to your sales team.
Current functionality artificially augments scores that include opens and clicks because tech sitting on email servers 'test' incoming mail by opening and clicking all links. Good luck figuring out what's legitimate opens/clicks and what's machine generated. Current solution? Remove opens and clicks from the lead score model. This is where I was CERTAIN that marketing customers were not involved in product design. This kicks the feet out from under any basic marketing lead score. To evaluate lead score now, we literally have to MANUALLY EVALUATE every single lead generated, reviewing their activity, time stamps of behavior relative to email delivery and eliminating contacts with opens and clicks generated 'near' the delivery time. RUKM? Good luck getting to anything approaching credible when you hand MQLs to your sales team.
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