We integrate with DFP via a reseller model and therefore have multiple customers with different ways to implement and manage their own data. This means that some have requirements for custom data to be sent to DFP.

An example of this is that we have two customers with multiple hosted payment pages with different user experiences for each regional checkout. They have asked us to submit the unique identifiers for each of these pages so that they can see the performance in DFP of each. This data is now sent to DFP, but the VFA dashboard cannot be filtered by this data and is a frequent request for them.

Our request is to allow custom filters to be created on the VFA dashboard to solve for this.