yes, correct business people want to sort by priority so the display names are very clumsy. Urgent, Normal, Low would be suitable (reversed sort order), Critical or Trivial other options. probably this might have a dependency with outlook integration of email priority... (still even in email it would not make sense to be unable to sort by priority). 1-High, 2-Normal, 3-Low. Maybe medium is more a priority than normal.Think about auto-confirmation on cases (they have the same insanely unsortable display names but here you can adopt it, however it makes no sense to have 2 different kind of 3 scale priority optionsets ;-) where we send the confirmation email and also confirm the priority with which the case has been opened (even if it is low). The reason is to give the customer the means to react if ever there is a wrong understanding and wrong priority set. labels for priority should be sensibly sortable and socially acceptable (zeroth might not be a good wording).