I am concerned about how easy it is to promotre Salesforce Chatter within CRM context, compared to Yammer.
I have seen it as a user and the Enterprise Social Network is a real productivity tool when properly used.
Yammer is hard to demo and end users don't understand the added-valued of having yammer feeds into the CRM. It is hard to promote and brings confusion when explained during a Dynamics CRM demo.
Whereas in the past I used Salesforce CRM with Chatter and this Enterprise Social Network is a real Accelerator for user adoption. Yammer would be stronger when it is associated to the CRM+Outlook (wich are daily productivity tools).
Can you provide demo environnement including Yammer integrated to Outlook online ?
Thus we could show the real added values : to communicate CRM Contextual messages.
1. Messages to another CRM user becomes an e-mail -> the recipient do not need to close the CRM and open Outlook to write an email,
2. E-mail received with the yammer feed can be replied directly, it also enables to open the related item into CRM -> no need to open the browser and look for the related item.
3. The feed is archived alog the item within the CRM, and not stored (and lost) into a personal mailbox
As we can't show Outlook integration during a demo, Yammer can't be sold !
Thank you for your feedback.