Alexander Kraincuk

Hello all,

we have a client who is a ecommerce vendor. He wants to integrate Product Data into Email more conveniently.

The limitation we are facing is, that we can not simply select a product and receive predefined values in e.g. a content block.

THE IDEA:

The ability to do a generic personalisation ELEMENT for a product with the various attributes like:

• Name
• Price
• Discounted  Price
• Description
• Image URLs

At the moment there is no such functionality. If you exchange the product, all personalisations in this container would reference to the new product.

This will be especially cumbersome, if you are working with List conditions for various products.

Ideas like product recommendations would be easier to be implemented and the usability for the End User would be bigger.

We are facaing varous customoers who favour the "Bring Your Own Storage" (BYOS) option to set up CID as it aligns with ther overall data stratgie, infrastrucature considerations and data governance. However currently the feature for automatic linking is not supported. 

As a consequence he following functionalities are unavailable:

Using Customer Insights Data (CID) Segments in Customer Insights Journeys (CIJ)

Using CID Measures in CIJ for personalisation in emails or in segments

Displaying CID Data on Dynamics 365 entities such as Contacts, Accounts, Leads, etc.

Since these features are among, if not the most essential, for leveraging CID in combination with CIJ, the need for tighter integration is clear.

Hence, the idea would be to make the automatic linking functionalities possible with a BYOS setup.