Suggested by Emma Meade – New
Currently, you can only select one path to connect an Activity to a Customer Profile table (ex: If you're building Customer Profiles off of Contacts and Leads, you can only select one way to connect an Activity to a Contact, and one way to connect an Activity to a Lead. )
Since Activities may not directly refer to that Contact/Lead, but might connect to the Opportunity the Contact is tied to, or there might be another field (like the "To" line in an email activity), it'd be helpful to be able to specify multiple pathways where, similar to mapping in the Data Unification, if the first path doesn't yield results, it moves the next path, and so on.