Lead Scoring on specific links within the Marketing E-Mail
Currently it is not possible to score a specific click on a link witrhin a Marketing E-Mail (e.g. social links, buttons). There should be the possibility to add specific links to the lead scoring properties.
Detailed Lead Scoring
In D365 Marketing you are not able to see a detailed Lead Scoring, e.g. someone has gained + 50 points for a special marketingform submission. In the standard view the user only sees the summarized scoring.
Text Values instead of Option Set Values for form fields
After someone has submitted a marketingform, the user always sees the optionset values on the insights tab of formsubmissions. This is very user unfriendly. Instead of the optionset values e.g. for a salutation form field or country list it would be better to display the text values of the option...