Please consider creating a notifications feature, much like linkedin/facebook. Today, if the user needs to be notified about something, we can generate posts or send emails. Emails will often be seen as noise and go to a separate folder which the user may not look at on a routine basis.

It will be a much more engaging experience for the user if we show them notifications via the standard bell and count mechanism used by many enterprise apps and most social apps. Administrators will be able to define when to raise a notification. Reminders for overdue tasks and opportunities, notifications about inbound customer service calls and deal wins would be nice to see as notifications. Read notifications will stay in the list but the counter will be reduced. The feature would work the same way in browser or app. The notifications themselves can point to specific records or posts.