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Currently, automatic lead scoring within the marketing app only works for leads that are associated with a contact or account. However, when creating a new lead, for example via a form, Dynamics doesn't automatically create an account/contact. But the objective of lead scoring is nurturing and scoring leads that aren't actively on your "radar". Tools like Marketo support this way of working to actually nurture and score leads instead of contacts. Could this be supported by Dynamics 365 for Marketing as well?

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