Provide the ability within CRM to:
A. Create MARKETING RICH-TEXT/HTML Emails and provide access to SALES REPS through CRM.
B. Allow SALES REPS the ability to take the said email template from CRM/Outlook and send the MARKETING RICH-TEXT/HTML emails, with a bit of personalization on a one-by-one basis to their contacts from CRM/Outlook.
C. Allow sales reps to track opens/click-throughs/etc of said email within CRM.