6
The contact based pricing is confusing, convoluted and difficult for customers/prospects to understand. Basing it on email volume is the most simple and straightforward option.
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It is relatively straight forward to do the calculation for them
Number of contacts x 10 emails per month x 12 months = total emails per year.
The issue comes if you have 100,000 contacts that you want to reach out to once a month, rather than 10,000 contacts you want to reach out to 10 times a month. Then the argument breaks down.
Category: General