Data enrichment is always a difficult topic, because of GDPR regulations. However, for accounts this is not the case and this could save our users a lot of time.

Competitors (like Hubspot for example) use the domain information (which you can read from an email adress/website on a form) to add data to the lead like where the account is based, nr of employees, nice to haves like an account image and industry.

This then could be used for easier filtering/less data entry. Off course this is not perfect and the data sometimes can be wrong, but it is better to correct the few mistakes than to do all the entry ourselves.