Description:

Currently, Customer Insights – Journeys does not allow interactive polling or emoji reactions within emails. Marketers often want quick engagement options like “👍 Yes / 👎 No” or simple polls without redirecting users to external pages. This limitation reduces engagement and adds friction for recipients.

Proposed Feature:

• Enable clickable emoji reaction buttons (e.g., 👍 😊 👎) within emails that:
• Track clicks as engagement metrics.
• Redirect to a landing page or record the response securely without requiring embedded forms.
• Provide polling functionality with multiple-choice buttons styled as emojis or text.
• Ensure compatibility with major email clients by using secure link-based tracking (not embedded scripts).

Benefits:

• Increases engagement and response rates.
• Simplifies feedback collection without requiring external tools.
• Keeps data within Customer Insights for segmentation and automation.

Business Impact:

• Saves time and cost by reducing reliance on third-party survey tools.
• Improves campaign agility and personalization based on real-time feedback.
• Enhances user experience with modern, interactive email elements.