Users from purchase department need to look for contact persons of vendor very often. Therefore they have to go to vendors master data and use function 'View contacts' in order to jump into list of available contacts. In form with customer master data we have a fact box, where one could immediately recognize the contacts of a customer w/o having to open another form. To make this fact box more useable, the function of the contact person (Purchase manager, CEO, Project manager, ...) should be included in Fact box as well - rather then the phone number. The benefit of the fact box comes from quick identification of required contact person and his/her function. Once it is identified, then user still can jump to contact person details.