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THis is a source of confusion for all customers for many years.
At some point you get used to the mistake but the first time customers always get confused.
This is not necessary.
In the Released product we define item cost. Call it that. Item cost as a menu choice.
in the cost version screen don't use the word price. Say COST.
That is the change we strongly suggest.
STATUS DETAILS
Needs Votes
Ideas Administrator

Thanks for your feedback! If it gets voted we will consider making the change in our long term roadmap. 

Sincerely, 

Beatriz Nebot Gracia, Program Manager, Microsoft