I am writing to request an improvement related to the integration of segments between CI - Data and Real Time Marketing.

Currently, within CI - Data, there is a connector in the exports section that allows you to export segments to Outbound Marketing, based on the contact entity. However, as far as I have been able to ascertain, this functionality is not available in Real Time Marketing. In this environment, although it is possible to query CI - Data segments from CI - Journeys, this query only allows to impact customer profiles, without including contacts in marketing journeys.

I have reviewed the possibility of connecting CI - Journeys with a CI - Data instance and configuring the Backstamping process, including the GUID of the Dataverse contacts as an additional data source in the CI - Data unification process. This configuration, as I understand it, would allow access to the measures created in CI - Data from the CI - Journeys segment editor and thus directly impact the contacts in the marketing journeys. However, I have not had the opportunity to test this functionality.

In the context of the migration from Outbound Marketing to Real Time Marketing, I request to consider the implementation of functionality that allows to use the segments created in CI - Data to directly impact contacts from CI - Journeys. The objective of this request is to maximize the reuse of existing segments in CI - Data, avoiding the need to convert all of them into additional measures to be able to send Marketing communications to contacts from the segmentations.

Thank you very much in advance.