The e-commerce site is currently experiencing issues with Google Tags and Facebook Pixels not functioning as expected through the out-of-the-box (OOB) implementation. Despite the correct tag placement with Google, the tracking mechanisms are not triggering or capturing data as intended.

Ideally, the integration of these tracking features should be natively supported within the e-commerce platform, rather than relying on custom development. Enabling seamless compatibility with tools like Google Tag Manager and Facebook Pixel would enhance marketing analytics and reduce dependency on bespoke solutions.