Background:

In our previous Outbound Marketing setup, we utilized a lead scoring model based on unique clicks, where only the first click on a link was counted toward engagement scoring. This allowed us to minimize inflated scores from repeated interactions with the same content.

However, after attempting to recreate this model in Real-Time Marketing, it appears that the same logic can no longer be applied. As a result, out leads are being prematurely flagged as "ready for sales follow-up".

Suggestion:

We propose reintroducing unique click-based scoring within Real Time Marketing. In other words, logic should be able to be applied so that:

• Only the first click per link per email is counted toward scoring
• Repeated clicks within the same content are ignored

This would help prevent over-scoring from repeated clicks and improve the accuracy of lead qualification, allowing geniue interest to be better identified without overestimating engagement.